Brand Identity Guide
Contents |
Introduction
To promote consistency of the visual and verbal attributes of the Jajuk software, this document will show some of the basic guidelines as where decided via the projects Mailing Lists. Changes and enhancements are welcomed. The contact persons regarding the Jajuk brand identity are Nicolas Schudel and Bertrand Florat.
Advertising Guidelines
- Official Jajuk home page is: http://jajuk.info/
- Official Jajuk download page is: http://jajuk.info/download.html
- Official description is: About
Visual Identity
Colors
- The main color of the Jajuk theme is light green
- The background colors are gradients of cool gray
- Lime Green
- #9cec4f
- Cool Gray
- #34363b
- Light Gray
- #b9b8b8
Font
The font used for the logotype is Vera Sans Mono, an open source font created by Bitstream. Vera was chosen due to its similarity with the letter J in the logo and because it is freely available.
Tahoma is a similar font and can be used instead of Vera if needed (for instance on the web page).
The font can be downloaded from the GNOME Project.
Logo
The Jajuk logo should be placed in its entirety onto a white or light gray background.
Download the high resolution version of the Jajuk logo.
Icons
The Jajuk Icons Package contains the Jajuk icon for Windows and OS X. Also included are the source PSD-Files in common icon sizes.
Additional Images
The source files of many Jajuk images can be downloaded from the file repository.
Verbal Identity
Project Title
The project title Jajuk should be written capitalized, for instance:
- Correct
- Jajuk
- Incorrect
- JaJuk, jajuk
Logo-Type
Descriptor
The following sentence should be used in order to give the title more meaning and briefly communicate what the project is about: Software that organizes and plays music.
Tagline
In addition to the project title, a tagline can be used for promotion: Advanced Jukebox
